Opera employee Haavard posted an open letter to Microsoft regarding video on the web. I’m just going to quote the last and best part.
I know you are a patent licensor in the MPEG LA, and this would actually make your actions even more powerful and meaningful. You could show just how serious you are about interoperability on the Web by supporting the free and open codec rather than the one that would best suit your short-term interests.
This is a unique opportunity for you to win back the hearts and minds of people who might have otherwise dismissed you as carrying on with “business as usual”.
Are you up for it?